JBC|Reach is an experiential staffing agency bridging the gap between brands and their target audience. We are the best in class talent resource partner dedicated to representing brands, increasing customer engagement, and influencing markets with a personal touch.

We specialize in retail pop-ups, experiential activations, brand awareness campaigns and large-scale corporate events. Our team selects and trains the best Brand Ambassadors, On-Site Managers, Pop-Up Experts, Hospitality Staff, Check-In and Registration, Greeters, Emcees, Directionals, Product Specialists, Product Samplers, Runners and Production Staff who elevate the overall experience.


The seeds of JBC|Reach were planted in 2002 when our founder Bryan Zaslow began working with the American Cancer Society. He had an ambitious goal to train and deploy all of their field marketers across the US. Using his background and expertise in employment law and human capital, Bryan created a people management and internal payroll system and by 2006 managed over 8,000 of their ambassadors in 50 states.

Since the beginning, the JBCHoldings family of companies has been helping our fashion and media clients with their marketing, pop-up and event needs through our JBCStyle search practice. With the infrastructure for large scale, short-term talent management already in place, JBC|Reach was formed to exclusively fulfill our clients’ growing demand for top-tier experiential, marketing and event staff.

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Meet The Team

Bryan Zaslow, Founder & CEO

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Lucille Williams, Senior Director

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Bethany Hilliard, 

Talent Acquisition Coordinator

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